Online syndication consist in broadcast news and web content by means of feeds, which are generated files with XML format that contain raw information on site updates, news and announcements. Such feed are retrieved by RSS aggregators that a surfer may get to stay informed, or can be republished on external websites wanting to share such content.
RSS is nowadays universally accepted, and being a spam-free way of communication between website owners and surfers, syndicating content can be the key that helps you to unleash the success that your website deserves.
An RSS feed essentially contains titles and descriptions of your content, stripping any format and style element that is displayed on-site as a part of your web design. This way, information is compacted and delivered efficiently to Internet surfers from around the world, what means that RSS feed gives to your business an international projection.
Furthermore, the titles or headlines contained in a feed are usually hyperlinked, what means that clicking on this link takes the surfer back to your source, but that is not all. This link can be also shared among surfers, what means word of mouth advertising. Finally, when your feeds are being syndicated by external websites, yours earn backlinks that contribute to improve page rank and search engine visibility.
RSS feeds are generated from your published content, and therefore this is a good way to keep your customers informed on site updates, which can be descriptive articles, news about merchandise available, or products on stock again.
Internet surfers often retrieve RSS feeds with the aid of a news reader (aggregator) which automatically refresh the content in pre-defined periods of time. There is no more work for you involved to make sure your subscribers will receive those updates because your on-site feeds generator and the surfers' aggregator make the rest of the job once the new content is published.
RSS is not intrusive, what means that surfers will have full control over the feeds they are subscribed too, factor that encourages them to subscribe to your own updates if you make sure to tell them about subscribing. Adding a visible link to your RSS feed or a nice-looking graphic may catch their eye for this purpose, but an orange square enclosing the acronym RSS or XML can do it too.
Because RSS contributes to search engine optimization, syndication also increase traffic for the website serving RSS feeds (the source site) and also to external websites that republish the source content and send back visitors who click on the headlines links.
Security and RSS
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